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jane goodrich founder and ceo of picsello - photo business software_.jpeg

Helping photographers go from overwhelm & underpaid to running a profitable business with ease!  


I'm Jane Goodrich

I'm a mom, a founder, a photographer, and a business coach. I'm here to be your friendly guide on your photography journey. Whether you're an aspiring photographer or a seasoned pro, I've got you covered! 


With over a decade of experience in the industry, I've run my own successful photography business and mentored countless photographers along the way. I understand the challenges you face, and I'm here to help! 

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Business Coaching and Mentoring 

I offer business mentorship and coaching. I'll guide you on all aspects of your business including pricing for profit, marketing, and systems. I will help you achieve true success. Many photographers I've worked with have gone from trembling at the thought of raising their rates to confidently charging what they deserve!  We can get you there too! 

Helping you succeed with confidence.

I struggled with finding an easy system to use to run my business so I created Picsello. It's built to revolutionize how photographers run their businesses, make more money and bring their dreams to life. Say goodbye to the days of feeling stuck in an unprofitable business, and say hello to the freedom and flexibility you've always craved! 


Picsello is your ultimate companion, empowering you to manage your photography business from anywhere. No more headaches from tedious backend work, my friend! Instead, you'll have more time to focus on what you love most—capturing those picture-perfect moments and spending time with your loved ones.

You can do this!

Imagine you're out with your loved ones, enjoying a sunny day at the beach, and you know your business is running smoothly in the background. No more being glued to your desk and missing out on precious moments. With Picsello, you can have it all! 

Are you ready to say farewell to undercharging, overwhelm, and the fear of giving up on your dreams?

Let's turn your passion into profit together. Get ready to take your photography business to new heights! 


“Jane is brilliant when it comes to business management, pricing, and mindset. She is so positive and encouraging and has really held my hand while I am building my business."

Rachael E, CO 

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